What is Small Metrics?

The philosophy of financial health and the concept of isolated spaces

Small Metrics is a tool for monitoring your financial health. Our main goal is not just to let you record your expenses, but to honestly answer two main questions: “How much do I actually earn?” and “Where am I losing money?”.

The app is designed to help you move towards your financial goals together, providing crystal clarity on your income and expenses.

The Concept of Isolated Spaces

The core value of Small Metrics is flexibility. A single app covers the needs of a freelancer, a household, and a small business through the system of Spaces.

The main product metaphor: Different roles — different spaces.

In the morning, as a business owner, you log into the “Flower Shop” space.
In the evening, as a family member, you log into the “Family Budget” space.

Financial data, categories, and transactions of these worlds never intersect. You get perfect order without confusing personal and corporate money.

Who is Small Metrics for?

The app’s architecture adapts to your current life scenario:

1. The Solo / Freelancer

If you are tracking finances just for yourself, your space remains completely private.

Goal: Saving, control, and pure analytics (seeing the real result over the year).
Features: You create your own categories (e.g., “Gym”, “Freelance Project”, “Subscriptions”) and quickly input data without needing to invite other participants.

2. The Family Manager

If you manage a family budget, your space becomes the foundation for joint financial tracking.

Goal: A stable budget surplus (e.g., +10% every month) and transparency of shared expenses.
Features: Active use of the Invites system — you can add your partner or adult children. Together, you analyze expense categories (rent, cars, groceries) and understand where the family’s money goes.

3. The Entrepreneur

If you are a sole proprietor or own a small business, the app works as your pocket financial assistant.

Goal: Visualizing cash flows, preventing cash gaps, and controlling P&L (Profit and Loss).
Features: You can separate income by streams (what brings in the main money) and expenses into operational costs (salaries, rent, purchasing supplies, taxes). The space acts as an individual business unit.